Aloha From Your Artist-Entrepreneurs

Saltshine Creative began with two artists, big dreams, and the determination to build something meaningful.

When founders Alexa and Stephen first started, they did it all themselves: shooting, writing, designing, editing, and learning every layer of the creative process from the inside out. That hands-on foundation shaped the way they lead today, with a deep respect for the craft, a strong eye for strategy, and a belief that storytelling should do more than look beautiful. It should move people and support real business growth.

What began as a two-person creative studio has grown into a trusted team of photographers, designers, writers, strategists, and digital creatives. Today, Saltshine Creative guides each project with the same curiosity, care, and diligence that built the company from the ground up.

At its core, Saltshine Creative is more than a creative partner. The team is made up of collaborators, problem-solvers, and fellow builders who understand what it takes to bring a vision to life. That’s why they’re so passionate about helping brands show up with clarity, confidence, and a little more shine.

Alexa Pence, Co-Owner

After 13+ years as a multi-media creator in both print magazine and digital domains, including over a decade as co-owner of Saltshine Creative, Alexa has built her career around helping brands tell stronger stories and build meaningful connections with their communities. Her experience also includes serving as the Director of Social Media and Engagement for OUTRIGGER Resorts & Hotels, a global hospitality collection, where her department earned two Gold Magellan Awards in the Podcast and Social Media Campaign categories. Blending creative direction, brand strategy, storytelling, and social media expertise, Alexa brings a thoughtful, strategy-led approach to every project. She feels most passionate about working with entrepreneurs, executives, and creatives to build strong brands that shine with clarity, confidence, and consistency. In her spare time, you may find her climbing Oahu’s peaks.

Stephen Lloyd, Co-Owner

As a client-focused professional with over a decade of experience in the creative industry, and as co-owner of Saltshine Creative, Stephen has built his expertise around creating supportive, organized infrastructures that allow both clients and creatives to thrive. With a strong foundation in strategic marketing, Meta revenue maximization strategies, client success, systems, and account management, Stephen plays an integral role in ensuring each project moves forward with clarity, consistency, and care. His steady leadership helps transform creative ideas into streamlined execution, giving brands the structure they need to show up confidently. Stephen feels most passionate about helping clients and creatives feel supported, prepared, and ready to shine every day. In his spare time, you may find him surfing his favorite breaks.

Brands We’ve Worked With

Resort & Hotel Clients:

  • Waikoloa Beach Marriott Resort & Spa

  • Andaz Maui At Wailea Resort - A Concept by Hyatt

  • Prince Waikiki

  • OUTRIGGER Reef Waikiki Beach Resort

  • Vive Hotel Waikiki

  • Hyatt Regency Waikiki Beach Resort & Spa

  • Hyatt Centric Waikiki Beach

  • Ka'anapali Beach Resort

  • The Plantation Inn

  • Surfjack Hotel & Swim Club

  • Montage Kapalua Bay

  • Cane and Canoe inside Montage Kapalua Bay

  • Paia Inn

F&B Clients:

  • The Sandbar in Sheraton Maui Resort & Spa

  • Cane and Canoe inside Montage Kapalua Bay

  • Beachhouse at the Moana

  • 100 Sails at Prince Waikiki

  • Rumfire at Sheraton Waikiki

  • Cliff Dive Grille at Sheraton Maui Resort & Spa

  • Maui Brewing Co.

  • Fleetwood’s on Front Street

  • Down the Hatch

  • Moku Kitchen

  • Artizen by MW

  • Sky Waikiki

  • Joey’s Kitchen

Activity Clients:

  • Maui Ku‘ia Estate Chocolates

  • Sail Maui

  • Kai Kanani Sailing

  • Sea Maui

Product + Service Clients:

  • Nike Swim

  • Isle Surf & SUP

  • Formula Fun

  • Ke Aloha Jewelry

  • Happy Laulea Jewelry

  • MediSpa Maui

  • Aloha Eye Clinic

  • Bask Finance & Accounting Solutions

  • Maui Rippers

  • Surf Industries

  • Tush Baby

  • RipSkirt Hawaii

Let’s shine together.

(boost revenue, make owners proud, win awards, and do it all over again)

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