Aloha From Your Artist-Entrepreneurs

Saltshine Creative was born from two artists with big dreams and even bigger determination. We (Alexa and Stephen) started by creating everything ourselves: shooting, writing, designing, and editing late into the night, driven by the belief that storytelling could do more than just look pretty; it could truly move people and drive business forward.

What began as a two-person hustle has grown into a collective of talented creatives we’re proud to lead. Today, we carry forward that same hands-on spirit, guiding our team with the same curiosity, diligence, and love for the craft that got us here.

At our core, we’re not just service providers, we’re partners, collaborators, and fellow dreamers. We know what it’s like to build something from the ground up, and that’s why we’re so passionate about helping you shine in your own journey.

Alexa Pence, Co-Owner

After 13+ years as a multi-media creator in both print magazine and digital domains, including 7+ years as co-owner of Saltshine Creative, and experience as the director of social media and engagement for OUTRIGGER Resorts & Hotels—a global collection—Alexa has adeptly blended these varied experiences to deliver exceptional value while nurturing robust connections between brands and their communities. During Pence's time in-house at OUTRIGGER, the social media department was awarded a Gold Magellan Award in the Podcast category and a Gold Magellan Award in the Social Media Campaign category. Alexa feels most passionate working with entrepreneurs, executives, and creatives to build strong brands that shine all the time. In her spare time, you may find her climbing Oahu’s peaks.

Stephen Lloyd, Co-Owner

As a client-focused professional with over 9 years of experience in the creative industry, Stephen prioritizes creating supportive and organized infrastructures that foster a smooth creative experience for each client. With a focus on strategic marketing, client success, and account management, Stephen's goal is to help clients and creatives feel confident and ready to shine every day. In his spare time, you may find him surfing his favorite breaks.

Brands We’ve Worked With

Resort & Hotel Clients:

  • Waikoloa Beach Marriott Resort & Spa

  • Andaz Maui At Wailea Resort - A Concept by Hyatt

  • Prince Waikiki

  • OUTRIGGER Reef Waikiki Beach Resort

  • Vive Hotel Waikiki

  • Hyatt Regency Waikiki Beach Resort & Spa

  • Hyatt Centric Waikiki Beach

  • Ka'anapali Beach Resort

  • The Plantation Inn

  • Surfjack Hotel & Swim Club

  • Montage Kapalua Bay

  • Cane and Canoe inside Montage Kapalua Bay

  • Paia Inn

F&B Clients:

  • The Sandbar in Sheraton Maui Resort & Spa

  • Cane and Canoe inside Montage Kapalua Bay

  • Beachhouse at the Moana

  • 100 Sails at Prince Waikiki

  • Rumfire at Sheraton Waikiki

  • Cliff Dive Grille at Sheraton Maui Resort & Spa

  • Maui Brewing Co.

  • Fleetwood’s on Front Street

  • Down the Hatch

  • Moku Kitchen

  • Artizen by MW

  • Sky Waikiki

  • Joey’s Kitchen

Activity Clients:

  • Maui Ku‘ia Estate Chocolates

  • Sail Maui

  • Kai Kanani Sailing

  • Sea Maui

Product + Service Clients:

  • Nike Swim

  • Isle Surf & SUP

  • Formula Fun

  • Ke Aloha Jewelry

  • Happy Laulea Jewelry

  • MediSpa Maui

  • Aloha Eye Clinic

  • Bask Finance & Accounting Solutions

  • Maui Rippers

  • Surf Industries

  • Tush Baby

  • RipSkirt Hawaii

Let’s shine together.

(AKA: boost revenue, make owners proud, win awards, and do it all over again.)