Aloha From Your Artist-Entrepreneurs
Saltshine Creative was born from two artists with big dreams and even bigger determination. We (Alexa and Stephen) started by creating everything ourselves: shooting, writing, designing, and editing late into the night, driven by the belief that storytelling could do more than just look pretty; it could truly move people and drive business forward.
What began as a two-person hustle has grown into a collective of talented creatives we’re proud to lead. Today, we carry forward that same hands-on spirit, guiding our team with the same curiosity, diligence, and love for the craft that got us here.
At our core, we’re not just service providers, we’re partners, collaborators, and fellow dreamers. We know what it’s like to build something from the ground up, and that’s why we’re so passionate about helping you shine in your own journey.
Alexa Pence, Co-Owner
After 13+ years as a multi-media creator in both print magazine and digital domains, including 7+ years as co-owner of Saltshine Creative, and experience as the director of social media and engagement for OUTRIGGER Resorts & Hotels—a global collection—Alexa has adeptly blended these varied experiences to deliver exceptional value while nurturing robust connections between brands and their communities. During Pence's time in-house at OUTRIGGER, the social media department was awarded a Gold Magellan Award in the Podcast category and a Gold Magellan Award in the Social Media Campaign category. Alexa feels most passionate working with entrepreneurs, executives, and creatives to build strong brands that shine all the time. In her spare time, you may find her climbing Oahu’s peaks.
Stephen Lloyd, Co-Owner
As a client-focused professional with over 9 years of experience in the creative industry, Stephen prioritizes creating supportive and organized infrastructures that foster a smooth creative experience for each client. With a focus on strategic marketing, client success, and account management, Stephen's goal is to help clients and creatives feel confident and ready to shine every day. In his spare time, you may find him surfing his favorite breaks.
Brands We’ve Worked With
Resort & Hotel Clients:
Waikoloa Beach Marriott Resort & Spa
Andaz Maui At Wailea Resort - A Concept by Hyatt
Prince Waikiki
OUTRIGGER Reef Waikiki Beach Resort
Vive Hotel Waikiki
Hyatt Regency Waikiki Beach Resort & Spa
Hyatt Centric Waikiki Beach
Ka'anapali Beach Resort
The Plantation Inn
Surfjack Hotel & Swim Club
Montage Kapalua Bay
Cane and Canoe inside Montage Kapalua Bay
Paia Inn
F&B Clients:
The Sandbar in Sheraton Maui Resort & Spa
Cane and Canoe inside Montage Kapalua Bay
Beachhouse at the Moana
100 Sails at Prince Waikiki
Rumfire at Sheraton Waikiki
Cliff Dive Grille at Sheraton Maui Resort & Spa
Maui Brewing Co.
Fleetwood’s on Front Street
Down the Hatch
Moku Kitchen
Artizen by MW
Sky Waikiki
Joey’s Kitchen
Activity Clients:
Maui Ku‘ia Estate Chocolates
Sail Maui
Kai Kanani Sailing
Sea Maui
Product + Service Clients:
Nike Swim
Isle Surf & SUP
Formula Fun
Ke Aloha Jewelry
Happy Laulea Jewelry
MediSpa Maui
Aloha Eye Clinic
Bask Finance & Accounting Solutions
Maui Rippers
Surf Industries
Tush Baby
RipSkirt Hawaii
Let’s shine together.
(AKA: boost revenue, make owners proud, win awards, and do it all over again.)