Formula Fun is a serious soft board brand that knows how to have a good time. All of their boards are made in the USA out of recyclable or reusable materials.
We love having the opportunity to support brands that are making big waves of change in the world. So when Formula Fun asked us to shoot the world’s first 100% recyclable foam/soft board we were humbled and honored. For Formula Fun, we captured commercial-grade lifestyle images of their boards both in and out of the water.
Photography
Videography
Production
Location Scouting
Model Scouting & Coordination
Direction
Styling
*Disclaimer: we did not design Formula Fun’s website.
The photographs we created for Formula Fun help riders envision the boards in action, easing them into “add to cart”.
*Disclaimer: we did not design Formula Fun’s ads.
Formula Fun used our photos for various online touchpoints, creating a united aesthetic that is both inspiring and memorable.
