Ke Aloha Jewelry is an e-commerce jewelry brand with the mission of creating a ripple of Aloha through timeless pieces that commemorate life.
We’ve had the honor of working alongside Ke Aloha’s founder, Lisa, to develop a strategic brand guidebook, ongoing photo + video content, and an elevated social media aesthetic with 3 days/week posting. We wanted the Ke Aloha brand to embody elegance, strength, inspiration, and the Aloha spirit.
Brand Book
Photography
Videography
Production
Direction
Styling
Location Scouting
Model Scouting & Coordination
Graphic Design
Grid Curation
Caption Copy
Social Media Management
Marketing Strategy
In developing Ke Aloha’s brand book, we created alignment and cultivated the ultimate synergy.
In the brand guidebook:
Brand Overview
History
Future
Values, Friends, Role(s), & Tone
Slogan
Tagline
Mission Statement
Vision Statement
Visual Review
Logo
Color Palette
Typography
Photography
Social Media Plan
Shine From Within
Our approach for Ke Aloha’s social media presence was to create enchanting takes on real-life Maui moments. We wanted to take our audience to the warm, sandy shorelines of the Maui coast, sparking fantasy and inspiration. The goal was to create a realm of warmth, love, gratitude, celebration, and confidence.
Before
After
*Disclaimer: we did not design Ke Aloha’s website.
The commercial photographs we created via our social media management package consistently shine on Ke Aloha’s website, continuing to convert sales.
Before, Lisa handled all of the photography herself. Now, the photographs are a culmination of Lisa’s aesthetic flat lay images and our commercial lifestyle imagery—a powerful duo.
