A Solution for Innovative Social Media Success

Make Your Brand Shine

Offering elevated content creation + social media management packages to in-house marketing teams, the "artist-preneurs" of Saltshine Creative work diligently in conjunction with and on behalf of premiere Hawaii brands, so they, well—shine online, all the time. With comprehensive packages including monthly or bimonthly photoshoots and 3 day/week posting + 7 day/week posting options with additional bells and whistles, Saltshine Creative is fully equipped in experience and skill to serve Hawaii brands' futures well.

I'm Alexa, the Co-Founder of Saltshine Creative. I'd love to share with you why you should focus on social media content elevation in 2022, how it converts sales, and the most common mistake we see + how to combat it.

Why focus on social media content elevation vs. just influencer campaigns & other traditional marketing?

Ultimately, the answer simplifies best to two words: brand integrity. Social media is a tool that often isn't utilized to its fullest potential for telling an exceptional brand story upon first glance, funneling the audience through all your company's many scrumptious offerings with a simple scroll. Instagram elevation is a strong marketing funnel that builds incredible brand integrity, from the instant a follower lands on your page.

How does social media elevation impact conversion?

Social media is a rock star tool at converting sales because of its repetitious and intimate nature. The marketing Rule of 7, goes as follows, typically humans need to see the same ad around 7 times to start down the path to purchase. When you spend time crafting an authentic and compelling piece of expression for your brand, the impact can begin to compound as your brand spreads its wings. In addition, we've seen social media conversion right before our eyes via audience engagement in captions.

What's the most common mistake brands make with social media?

We often come across brands that pour so much love into the business but not enough love into the brand's expression online. This can be a mistake when it comes to the investment of time and money. Word of mouth is much slower than social media, so business leaders need to keep the social media tool at the forefront of their minds. It's important for brand leaders to be actively creating initiatives online to keep their communities feeling connected, loved, and in love.