3 Factors in Ultimate Brand Clarity

An array of factors contribute to brand clarity. Although your mission is important, your mission should be experienced in conjunction with the vision, message, and essence of your brand to experience its ultimate impact. Here's why you should and how you can do just that:

Vision

Your vision statement is a beautiful opportunity to inspire passion in your team through a purpose that can be accomplished together. Your vision statement is essentially the wave of change your brand is hoping, thus making, out in the deep. A vision statement should be concise, compelling, and unwavering. When your audience can see that intention clearly, they have the opportunity to take part in the wave of change themselves. The result is valuable, inspired, and sustainable growth.

Message

Your message can be expressed in various ways, but like beams of light, these expressions originate from a powerful central source. When cultivating messages for your brand, the main message should shine through. When you succinctly define your main message, sharing aspects of that message is far less daunting. When fear is at bay, creativity soars!

Essense

If your brand was a human, what kind of energy would they embody? What interests, likes, dislikes, hopes, fears does your brand have? If you were to sit at a table with your brand in person, what would that energy feel like and how would you vibe/what over? Try to bring lightness into this aspect and let the list flow freely. When you're finished, you may be more stoked than ever to spend more time with your brand and sharing your brand. Because behind every brand, is a bigger purpose!