Hospitality Marketing

Increase direct bookings while elevating brand integrity.

In today’s travel landscape, guests aren’t just booking roomsβ€”they’re seeking immersive, share-worthy experiences. By leveraging strategic storytelling, we elevate your property's digital presence, transforming it into a brand that builds emotional connection, loyalty, and direct bookings.

β€œ62% of social users made a specific trip decision as a result of viewing social media content. β€

β€” PhocusWire by NORTHSTAR, 2024

Why lifestyle storytelling? The results.

In today’s experience economy, guests are choosing destinations not just for what they offer but for how they make them feel. By leveraging your brand’s lifestyle story, we create meaningful connections that transform followers into loyal guests.

With data-backed strategies and elevated storytelling, Saltshine Creative turns your social media presence into a high-performing revenue driverβ€”one that works across marketing, sales, and brand loyalty touchpoints.

Peruse our Hospitality Social Media Work:

Peruse All Work

Streamline Your Approach:

  • According to data from Expedia’s Traveler Value Index, globally 35% of consumers use social media for travel inspiration, while for Gen Z, this number rises to 53%. From daily engagement to long-term strategy, we manage every facet of your social media with a commercial-first approach. We transform social media from a marketing channel to a key commercial driver, ensuring it aligns seamlessly with your brand’s unique voice and goals, while supplying content to fuel all other touchpoints.

  • 75% of travelers say personalized ads influence their booking decisions. Paid marketing is more than just adsβ€”it’s about delivering the right message, to the right audience, at the perfect moment. Our paid marketing service combines data-driven strategies with creative execution to drive direct bookings, increase visibility, and maximize ROI. From search and social to display and retargeting, we manage every aspect of your campaigns, ensuring they align seamlessly with your brand’s goals and deliver measurable results.

  • 86% of consumers say they trust influencer recommendations as much as personal ones. Influencer marketing is no longer a trendβ€”it’s a cornerstone of building trust and driving bookings. Our influencer marketing service connects your brand with the right voices to authentically showcase your offerings. From strategy to execution, we handle every detail, ensuring seamless collaboration that highlights your property’s unique appeal. By turning authentic storytelling into measurable results, we help you build lasting connections and inspire travelers to choose your destination.

  • High-quality visuals, thoughtfully crafted narratives, and a distinct brand aesthetic are essential for any hospitality brand looking to stand out. Our team brings a professional eye for content that captivates, combined with a deep understanding of guest preferences. By aligning your brand’s image with your target audience’s lifestyle, we foster authentic engagement and drive direct bookings.

  • Whether you’re launching a new property or refreshing an established brand, our holistic approach ensures your digital identity resonates with today’s discerning travelers. We combine data insights with immersive brand storytelling to create a digital-first experience that appeals across booking platforms, social media, and beyond.

  • According to a recent survey, 87% of brands say email marketing is critical to business success. From campaign creation to ongoing optimization, we handle every aspect of your email marketing with a results-driven approach. We turn email into more than just a communication toolβ€”it's a powerful revenue driver that builds customer loyalty and boosts engagement. Our strategies align seamlessly with your brand’s unique voice and objectives while supporting and amplifying your broader marketing initiatives.

  • Our reputation management service ensures your brand stands out for all the right reasons. From responding to guest feedback to monitoring and enhancing your online presence, we take a proactive, guest-focused approach. We help turn reviews into opportunities, building trust and loyalty while ensuring your reputation aligns seamlessly with the exceptional experiences your brand delivers.

  • Our websites are modern, mobile-friendly, and easy to use. Crafted with strong marketing funnels in mind, our goal is to serve the needs of your audience while walking them through your brand’s vibrant world. Each click and impression, can lead your customer forward or backward down the path to purchase.

Ready to fuel your brand’s commercial strategy with lifestyle-driven content?

Let’s start building your unique story. Connect with Saltshine Creative today, and let’s make social media a powerful driver of revenue for your hospitality brand.