Nestled on the Kohala Coast of Hawaiʻi’s Big Island, Waikoloa Beach Marriott Resort & Spa is a luxury beachfront hotel that offers travelers a perfect blend of relaxation, culture, and adventure.
When Waikoloa Beach Marriott partnered with Saltshine Creative, the goal was clear: to elevate their digital presence with a strategy-first approach to social media management. Our work focused on capturing the property's authentic spirit through high-impact content creation, storytelling-driven posts, and an always-on engagement strategy. From curating lifestyle imagery that speaks to the luxury traveler to crafting copy that reflects the heart of the brand, our partnership has helped shape a cohesive and conversion-minded Hawaii resort marketing strategy.
This case study showcases how our Big Island social media strategy transformed Waikoloa Beach Marriott’s digital channels into a seamless extension of their guest experience—one that inspires bookings, builds loyalty, and positions the resort as a standout destination in Hawaii’s competitive hospitality landscape.
Production
Direction
Styling
Photography
Grid Design
Caption Copy
Social Media Management
Marketing Strategy
Crafting the Visual Narrative
Our objective was to visually narrate the resort's story—highlighting its luxurious amenities, cultural experiences, and the natural beauty surrounding it. By employing a warm and inviting color palette, we aimed to evoke feelings of relaxation and adventure, enticing potential guests to envision their own Hawaii getaway.
Social media management preview coming in May
We’ve had the honor of managing Waikoloa Beach Marriott Resort & Spa’s social media platforms since April 1st, 2025. Follow along today!