BASK is a modern finance and accounting firm offering bookkeeping, fractional CFO, and advisory services for small businesses ready to grow with clarity and confidence.
When BASK’s founder came to us, she had the vision—but needed a full brand identity to bring it to life. From naming and logo development to website design and tone of voice, we worked hand-in-hand to build the brand from the ground up, giving her a foundation that felt clear, trustworthy, and uniquely her own.
Branding/Brand Identity/Brand Book
Website Design
Business Card Design
In developing BASK’s brand book, we created alignment and cultivated the ultimate synergy.
In the brand guidebook:
Brand Overview
History
Future
Values, Friends, Role(s), & Tone
Slogan
Tagline
Mission Statement
Vision Statement
Visual Review
Logo
Color Palette
Typography
Photography
Social Media Plan
A Foundation Built for Growth
To equip BASK for launch, we created a full suite of brand tools: a brand book, business cards, and a polished website that communicates her services with ease and professionalism. The final brand book delivered everything the founder needed to show up consistently—from messaging guidelines to logo use and design applications.
The result? A brand that feels modern and magnetic, with the strategy to back it up.