Happy Laulea creates handcrafted Hawaiian jewelry that blends tradition with personal meaning. Their customers turn to them for wedding bands, anniversary gifts, and heirloom keepsakes that celebrate life’s most meaningful moments.
We partnered with Happy Laulea to shape a social media presence that reflects the heart behind the brand, while supporting product launches and turning storytelling into sales. Our work helps bring structure, consistency, and strategy to their growing e-commerce business.
Production
Direction
Styling
Photography
Grid Design
Caption Copy
Social Media Management
Marketing Strategy
Bringing Structure to Storytelling
Happy Laulea’s products are deeply personal—and their content needed to reflect that. We worked closely with their team to build a consistent rhythm of posts and stories that highlight the care and craftsmanship behind each piece, while giving space for moments of inspiration, education, and emotion.
From product spotlights to holiday gift guides, we refined the brand voice and visual flow to create a more connected, intentional experience—guiding customers from inspiration to purchase.
BEFORE
AFTER